visual designer / art director

The project required creating a visual identity for Aleksandra Wójcik, a digital painter and 3D artist known for cinematic, high-detail fantasy work. The brand needed to reflect her artistic shift toward a bolder, more dramatic visual language — while remaining functional across print materials for Targi Fantastyki. The challenge was to build something with enough presence to stand alongside her artwork without overshadowing it.

solution

I designed a high-contrast identity built around dark tones, sharp typographic choices, and a logo that holds its own in both print and screen contexts. The color palette draws from the cinematic mood of her work — deep blacks, precise light accents, no visual noise. All elements were applied across logo lockups, business cards, and a price list, creating a coherent brand presence suited for a live event environment.