Industry:
Software & Technology [concept project]
Scope:
Branding / Web
Year:
2025
Challenge
The project required creating a clear and distinctive identity for an AI and software brand operating in a highly competitive technology market. Many AI brands rely on similar visual patterns, making differentiation difficult. The identity needed to communicate technical expertise, precision, and system thinking. It also had to scale across digital products and brand touchpoints.
solution
I designed a strict, system-based visual identity built on grids, modular layouts, and precise typography. The branding uses restrained color, minimal forms, and controlled motion to emphasize structure and clarity. All elements were designed as reusable components within a coherent system. The result is a scalable, technically focused identity suited for advanced software and AI solutions.
