Industry:
Gastronomy / Food Concept
Scope:
Branding
Year:
2024/2025
Challenge
The project addressed the launch of a new breakfast-focused restaurant in Wrocław’s highly competitive gastronomy market. Located near the Main Square, the brand needed to stand out among numerous food concepts while appealing to millennials, tourists, and conscious food enthusiasts. Establishing a clear position and recognizable identity from day one was essential. The challenge was to create something fresh, creative, and approachable without feeling generic.
solution
I developed a distinctive visual identity designed specifically for the target audience. The branding uses hand-drawn illustrations, expressive freehand typography, and a retro-inspired color palette to create an artsy, relaxed atmosphere. The visual language was built to feel friendly, memorable, and easy to recognize across touchpoints. The result is a bold, character-driven identity that helps the restaurant stand out and connect naturally with its audience.
