Industry:
Personal Branding [concept project]
Scope:
Branding / Web
Year:
2023
Challenge
The project focused on building a strong, professional personal brand for a public speaker operating in a highly competitive market. The identity needed to express confidence, energy, and credibility while clearly differentiating from similar profiles. It also had to work across multiple touchpoints, from digital presence to event communication. Creating a system that balanced personality with professionalism was key.
solution
I designed a bold, modern visual identity that translates a strong persona into clear, confident design. The system combines clean, professional foundations with expressive graphics, flexible logo usage, and subtle motion elements. It was built to scale across various utilities, including a website, event materials, and OOH campaigns. The result is a cohesive and recognizable brand that supports visibility, authority, and consistency across all channels.
