Industry:
Personal branding / Law company
Scope:
Branding
Year:
2024
Challenge
The project required creating a new visual identity for a law firm that would clearly communicate professionalism, trust, and empathy. In a highly conservative and competitive legal market, the brand needed to feel credible yet approachable. An additional challenge was meaningful brand segmentation within the legal industry. It was important to subtly reflect the firm’s connection to the city of Łódź without compromising elegance.
solution
I designed a minimalist, refined visual identity built around a reusable system of core elements. The branding includes a flexible logo, typography, color palette, and supporting materials such as business cards, letterhead, email footer, and website components. The visual language combines modern elegance with calm, professional tone while referencing local architecture and atmosphere. The result is a cohesive, timeless identity that supports everyday communication and reinforces trust.
