Industry:
Skincare products [concept project]
Scope:
Branding / Packaging / Web
Year:
2022
Challenge
The brand aimed to establish a trustworthy skincare identity where clinical science meets minimalist design. It needed to communicate efficacy, professionalism, and simplicity while appealing to consumers interested in streamlined, intentional routines. Building a cohesive visual system that balanced medical credibility with modern aesthetics was essential. The goal was to stand out in a crowded skincare market while aligning with the emerging #skinimalism trend.
solution
I developed a clean, minimalist visual identity that reflects the brand’s scientific roots and promotes consumer trust. The system uses subtle typography, restrained color palettes, and purposeful design elements to convey simplicity and efficacy. The branding was applied across product packaging, digital touchpoints, and marketing materials to create a consistent and professional experience. The result is a clear, confident identity that resonates with modern skincare enthusiasts seeking intentional routines.
